South African families have been inviting Bobtail into their homes for over 30 years. We understand the strength, resilience and spirit of South Africans and their dogs, and that’s why they have trusted us since 1985.

Strong Dogs jump Higherrr

With 23 essential vitamins and minerals, and with a perfectly balanced combination of animal-based protein, cereals and vegetable derivatives. You have 23 reasons to feed your dog Bobtail with VITARITE, keeping your dog strongerrr, happierrr and healthier.

Jumping Boxer Dog
VITARITE® 23 Essential Vitamins and Minerals Brand Badge


Bobtail® has created a formula that dogs love even more than ear scratches and belly rubs. Veterinarians will agree that good nutrition starts with good ingredients. Bobtail with VITARITE® provides your dog with nutritionally complete pet food that’ll keep that tail wagging for years to come.

23 essential vitramins and minerals
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Healthy Skin & Coat

Bobtail® with VITARITE® contains fat soluble vitamins for the renewal of your dog’s skin as well as minerals for the maintenance of healthy skin and a shiny coat.

Bobtail South Africa | strong Bones icon

Strong Teeth & Bones

Bobtail® with VITARITE® contains calcium and phosphorus which is essential for the strengthening and protection of bones and teeth.

Bobtail South Africa | Jumping dog icon

Muscle Strength & Agility

With the correct combination of protein, fat and carbohydrates, Bobtail® with VITARITE® will assist in the development of strong active dogs.

Bobtail South Africa | Healthy dog icon

Healthy Immune System

Bobtail® with VITARITE® contains a combination of vitamins and minerals that may stimulate the immune system.

Ask us something.

Got a pet peeve? Got something to bark about?

We’d love to hear from you. Send us your question about pet care, feeding advice or puppy care and our team of professionals will throw you a bone!